{"id":439,"date":"2023-09-29T17:04:27","date_gmt":"2023-09-29T17:04:27","guid":{"rendered":"https:\/\/4strats.com.br\/new\/?p=439"},"modified":"2023-12-12T18:15:39","modified_gmt":"2023-12-12T18:15:39","slug":"por-que-investir-em-inteligencia-empresarial","status":"publish","type":"post","link":"https:\/\/4strats.com.br\/new\/data-mining\/por-que-investir-em-inteligencia-empresarial\/","title":{"rendered":"Por que investir em intelig\u00eancia empresarial?"},"content":{"rendered":"\n<p>Os dados s\u00e3o um recurso abundante e imprescind\u00edvel para a tomada de&nbsp;<a href=\"https:\/\/www.4strats.com.br\/index.php\/servico\">decis\u00f5es estrat\u00e9gicas<\/a>&nbsp;e o Business Intelligence \u00e9 uma forma de empregar essas informa\u00e7\u00f5es em prol do neg\u00f3cio. Os benef\u00edcios de aplicar essa intelig\u00eancia empresarial s\u00e3o extensos e dependem da amplitude em que \u00e9 utilizada.&nbsp;<\/p>\n\n\n\n<p>Mas, em geral, pode-se destacar como principais vantagens:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Identifica\u00e7\u00e3o r\u00e1pida de problemas de efici\u00eancia na opera\u00e7\u00e3o;<\/li>\n\n\n\n<li>Redu\u00e7\u00e3o de custos e otimiza\u00e7\u00e3o de recursos;<\/li>\n\n\n\n<li>Melhor conhecimento dos clientes;<\/li>\n\n\n\n<li>Ajuste \u00e1gil \u00e0 mudan\u00e7as do setor e do mercado;<\/li>\n\n\n\n<li>Descoberta de novas oportunidades e mapeamento de riscos.<\/li>\n<\/ul>\n\n\n\n<p>Em outras palavras, o foco em dados proposto pela abordagem de intelig\u00eancia de neg\u00f3cios \u00e9 uma vantagem competitiva em qualquer setor econ\u00f4mico.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Exemplos de aplica\u00e7\u00e3o da intelig\u00eancia empresarial por setores<\/strong><\/h3>\n\n\n\n<p>A princ\u00edpio, um bom caso para citar \u00e9 o setor de vendas. Por meio dos sistemas de Business Intelligence, a companhia entende melhor as necessidades e prefer\u00eancias de seus clientes. Por exemplo, \u00e9 a partir da an\u00e1lise minuciosa do hist\u00f3rico de compra que se faz a segmenta\u00e7\u00e3o por perfil de compra.<\/p>\n\n\n\n<p>Nesse sentido, podem ser consideradas t\u00e9cnicas como o RFV, que corresponde \u00e0s m\u00e9tricas de rec\u00eancia, frequ\u00eancia e valor monet\u00e1rio. Com isso, a empresa consegue identificar os consumidores que est\u00e3o prestes a perder, os que j\u00e1 foram fidelizados e os que precisam de incentivos, como promo\u00e7\u00f5es.&nbsp;<\/p>\n\n\n\n<p>\u00c9 tamb\u00e9m por meio de m\u00e9todos como esses que se faz a personaliza\u00e7\u00e3o de ofertas e de atendimento, t\u00e3o importantes para uma melhor experi\u00eancia do consumidor.&nbsp;<\/p>\n\n\n\n<p>Conforme reportado pela<a href=\"https:\/\/forbes.com.br\/negocios\/2018\/08\/5-beneficios-de-aplicar-business-intelligence-nos-negocios\/#foto4\"><\/a><em><a href=\"https:\/\/forbes.com.br\/negocios\/2018\/08\/5-beneficios-de-aplicar-business-intelligence-nos-negocios\/#foto4\" target=\"_blank\" rel=\"noreferrer noopener\">Forbes<\/a><\/em>, em agosto de 2018, a Amazon j\u00e1 investia em intelig\u00eancia empresarial e, principalmente, em solu\u00e7\u00f5es anal\u00edticas preditivas. Outra varejista, chamada Charming Charlie, conseguiu aprimorar gest\u00e3o e distribui\u00e7\u00e3o de estoque a partir dessa abordagem.<\/p>\n\n\n\n<p>A reportagem ainda mostra o uso hist\u00f3rico de BI na ind\u00fastria de petr\u00f3leo e g\u00e1s. Nesta, as solu\u00e7\u00f5es s\u00e3o empregadas para determinar melhores locais e formas de perfurar petr\u00f3leo, bem como para auxiliar na precifica\u00e7\u00e3o de g\u00e1s.<\/p>\n\n\n\n<p>Artigo originalmente publicado por&nbsp;<a href=\"https:\/\/vivomeunegocio.com.br\/conteudos-gerais\/gerenciar\/business-intelligence\/\">Vivo Meu Neg\u00f3cio<\/a><a href=\"https:\/\/olhardigital.com.br\/2022\/09\/19\/colunistas\/inteligencia-de-negocios-uma-aliada-essencial-para-quem-quer-crescer\/\"><br><\/a><a href=\"https:\/\/www.terra.com.br\/noticias\/cresce-o-numero-de-empresas-que-estao-investindo-em-business-intelligence,3fc199ce7347dbe3938107c16a482d73wfw0olqz.html\"><\/a><\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.securityreport.com.br\/pesquisa-global-revela-desafios-da-explosao-de-dados-e-a-complexidade-da-nuvem-no-varejo\/\">4Strategies &#8211; Alta Performance para estrat\u00e9gias corporati<\/a><a href=\"https:\/\/www.4strats.com.br\/index.php\">vas<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Os dados s\u00e3o um recurso abundante e imprescind\u00edvel para a tomada de decis\u00f5es estrat\u00e9gicas e o Business Intelligence \u00e9 uma forma de<\/p>\n","protected":false},"author":1,"featured_media":440,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-439","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-data-mining"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Por que investir em intelig\u00eancia empresarial? 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